2026 Toy Fair: New products from the Simba Dickie Group

From Tuesday, 27 January 2026 to Saturday, 31 January 2026, the world's largest trade fair for the toy industry will once again open its doors in Nuremberg.

As an internationally active group, the Simba Dickie Group brings together almost all toy categories for every age group under one roof. The range comprises more than 4,000 items. Once again this year, a large portfolio of new products was launched at the trade fair. These included licensed products from the Star Wars universe, an iconic school bag collection from Scout, and a collaboration with BMW for a new line of vehicles from Majorette. Water slides, the Bobby Car and mud kitchens invite children to discover nature. And entertaining board games based on castles and enchanted forests bring joy to the whole family.

Messy is the new cool: after the Smoby mud kitchen was so well received last year, this year there will be an entire mud house. Thanks to its robust construction, UV treatment and high-quality materials, the house is designed for durability and will remain a popular playground for years to come.
Children can collect sand, flowers, leaves or stones to invent their own recipes and then proudly present the daily menu on the blackboard – the whole house offers so many details to discover.

2026 Toy Fair: New products from the Simba Dickie Group

AquaPlay has been a household name for families for many, many years, and its water tracks have become an indispensable part of gardens. Now there is a major new addition: AquaPlay Mudway. This innovative play system combines the robustness and durability of a sandpit with the advantages of a water track and the fascination of natural materials. This opens up countless creative play possibilities. The stable, infinitely expandable play system can be set up in just ten minutes without tools. Thanks to its clever design, dirt is prevented from sticking. The lightweight, high-quality plastic is weatherproof and particularly easy to clean. The individual parts can be quickly folded up to save space and are easy to store.

And another popular classic: the BIG Bobby Car. It is legendary in its design and unbeatable in terms of quality. With the new BIG Bobby Car Classic Life, BIG is taking another consistent step towards resource-saving and future-oriented production: it is expanding its product range with another vehicle made from recycled plastic. The combination of calm petrol beige and playful nature motifs gives the vehicle a special charm.

Corolle doesn't just develop dolls, it creates children's first best friends. With the new Eve Dream Hair dress-up doll from the Ma Corolle line, Corolle is setting a special trend for children who enjoy styling hair. Eve's extra-long, blonde, high-quality hair invites countless styling possibilities and is easy to style. A lovely detail is her sleeping eyes, which make play even more realistic. Like all Corolle dolls, Eve has the characteristic and uniquely delicate scent of vanilla for which Corolle has been known in France for generations and which creates a special bond between child and doll.

Pirates, hidden treasures and mysterious islands have always held a special fascination, transforming children's bedrooms into fantastical worlds of adventure. Dickie Toys is picking up on this trend with its new Pirates of the Sea playset, an action-packed playset that inspires children to plan daring missions, discover new worlds and create their own exciting pirate stories. The playset is over 73 centimetres tall and offers numerous play options and surprising features across five levels.

With Construct by Eichhorn, the traditional Eichhorn brand is entering a new era of creative building. The popular building system has been fundamentally redesigned and now features a fresh look, new ideas and a clear focus on free, imaginative construction. The line remains true to its well-known strengths: high-quality materials, child-friendly design and educational value. The range comprises 16 intricately designed products that are geared towards children's play behaviour while also opening up new creative possibilities. The sets are tailored to different age groups.

It is well known that Exit stands for boundless fun and movement. The new Exit AquaFlow water slide is the ultimate outdoor water adventure. With a robust pump and innovative smart closures, playing with water becomes a daily adventure that combines learning and playing together in the fresh air. It is perfect for families looking for a versatile water slide that prioritises responsible play, durability and a practical experience for children aged three and up.

With BMW, Majorette is adding one of the world's best-known and most prestigious car brands to its range. The iconic French brand is launching a whole series of detailed BMW models in the popular 3-inch format – from classic icons to modern performance vehicles. Collectors, car enthusiasts and young car fans can look forward to a wide range that perfectly captures the fascination of the BMW brand in the miniature world of Majorette.

For over 50 years, Schipper Paint-by-Numbers has stood for attention to detail, high-quality materials and quality ‘Made in Germany’. All motifs are designed with great care by graphic artists to ensure that they are perfectly suited to the paint-by-numbers principle and offer an all-round successful painting experience. One of the new motifs is ‘The Great Wall of China’. The three-part motif shows a picturesque section of the wall stretching majestically through the green hilly landscape of northern China.

With ‘Brabbelkrabben’, Noris-Spiele presents an original and entertaining language game that will delight children, families and groups of friends alike. The focus is on funny tongue twisters, rhythmic clattering with castanets and trying to combine the two without making any mistakes. Ideal for children aged eight and above, the game promotes language skills, responsiveness and coordination in a playful way.

In spring 2026, Jada Toys will expand its licensing portfolio to include one of the biggest brands in film history: Star Wars™. This legendary saga brings a new dimension of action, collectible fun and nostalgia to children's bedrooms – thrilling young Jedi and long-time fans alike. To coincide with the upcoming film The Mandalorian & Grogu, Jada Toys is launching a new Star Wars range, featuring a wide selection of high-quality die-cast figures, vehicles and RC models.

School bag manufacturer Scout shows how heritage and innovation go hand in hand. Familiar quality with modern designs, sustainable materials and ergonomic, well-thought-out details. True to the brand promise: ‘The original. Reimagined for today's adventurers.’

Inspired by the Japanese kawaii style, Simba Toys presented its new collectible series, ‘Kawaii Pups’. It features 18 little dogs of various breeds that delight with the unmistakable signature style of kawaii design: big eyes, cute poses and high recognition value. Of course, the blind pack also adds to the excitement, encouraging collectors to keep coming back for more.

As always with Zoch, this new release is packed with lots of great details. The new game Schloss der sieben Schlösser (Castle of Seven Locks), developed by Italian game designer Carlo A. Rossi and illustrated by Folko Streese, requires keen observation skills. Two to four open-minded players must figure out which keys open the castle's treasure chambers.

At the Toy Fair, Carson presented the 1:10 XL Bokusa Brushless RTR in orange, an off-road, radio-controlled model on a scale of one to ten, aimed at advanced users. Equipped with four-wheel drive via a central cardan shaft, a 3900 kilovolt brushless motor and an electronic speed controller with fan, the model is also suitable for powerful three-cell batteries.

Märklin stellte ein streng limitiertes Modell des edlen Big Boy 4000 der Union Pacific Railroad (UP) in Spur H0 vor, beschichtet mit 24 Karat Feingold. Zum 250-jährigen Jubiläum der Unabhängigkeit der Vereinigten Staaten von Amerika legt der Modelleisenbahnhersteller Märklin dieses Modell im Jahr 2026 in einer einmaligen Serie und weltweit auf nur 1.776 Stück limitiert auf.